70%
of purchase decisions happen within 30 minutes of seeing an OOH ad
OAAA
Why OOH
The Medium That Demands Attention
In a world of infinite scrolls and skippable ads, outdoor advertising does something radical: it simply cannot be ignored.
90 sec
average signal dwell at BTM and Koramangala versus 1.7 seconds on social
Traffic + Meta data
47%
of Indian consumers took action after seeing an outdoor ad
Kantar India
Rs.0
ad-blocker impact because DOOH is public, physical, and unskippable
Dishank
#3
most trusted ad medium globally after TV and print
Nielsen
11.4%
India DOOH market CAGR projected through 2034
IMARC Group
OOH vs Digital
| Factor | OOH Billboard | Social Media | Search Ad |
|---|---|---|---|
| Ad-blockers | None | Often blocked | Often ignored |
| Skip option | None | Skip or scroll | User scrolls past |
| Avg dwell time | 90-120 sec | 1.7 sec | Varies |
| Brand safety | Guaranteed | Algorithm risk | Keyword risk |
| Geographic targeting | Exact physical location | Approximate | Radius |
| Audience fatigue | Low | Very high | Very high |
| Works while offline | Yes | No | No |
Use Case Spotlights
Real Estate Developer
Your site is 2km away. Make every buyer feel it before they arrive.
Buyers driving through South Bengaluru pass the Silk Board location repeatedly. A 3-month campaign puts your project into their visual vocabulary before a site visit.
D2C Brand
Koramangala is India's per-capita D2C capital. Be on its screen.
If your brand ships to South Bengaluru, this is where you build recognition that digital retargeting cannot replicate.
QSR / F&B Brand
Hunger peaks at signal stops. Your menu board belongs here.
The average vehicle at Silk Board is stopped for 90-120 seconds during peak meal hours, while Ejipura sits beside Koramangala's dining corridor.
How It Works
01
Brief Us
Tell us your brand, audience, and duration. We respond within 24 hours.
02
Choose Location
BTM-Silk Board, Koramangala-Ejipura, or both.
03
Creative Upload
Send print-ready artwork. We provide specs and handle installation.
04
Campaign Live
Your billboard goes live on schedule with photographic proof-of-display.